Thursday, April 8, 2010

What's your RealAge? Why did my premiums just shoot up?

There are ads for a 'new' website (that has actually been around for a while) called RealAge.com. They claim to tell you your 'real age' based on your health and lifestyle information.

I don't think it takes a genius to figure out what they're doing with this information:

Don't visit the site, don't sign up. If you submit information using your own email address, they WILL match it to your service provider, and then they have all your medical history. With this, they can (on the light side) send you marketing materials for drugs, or (on the heavy side) sell your information to your insurance company, which will then raise your rates or cancel you.

If you're really curious, create a free email account and give it false information about your name and address. Be vigilant!

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